Visions at Play was originally founded upon a deep intrigue for interactivity through motion graphics - the art of integrating movement and visuals. Visions pertains to foresight. We live inspired by scenarios beyond the now. Play is the way we release the imagination. I am passionate about building exceptional user experiences that are clean, informative and compelling.
Never stop learning. Never stop exploring. The media industry is ever-changing with new tools and platforms constantly being developed. Each project should be a unique masterpiece of its own, infused with creativity, diversity, and inspiring flow of ideas with an eagerness to explore new technologies. All of this revoles around the end user, designing a product people want, use, and like.
The objective is to focus on the users´ experience while meeting business objectives. It´s all about successfully communicating your message, connecting with your audience and arriving at a creative solution that triggers a response. By bringing imagery and ideas to life, the result is a clear concise communication. Whether I'm helping to create an identity, increase sales or communicate information, my goal is to deliver something that looks stunning, works great, and produces positive results.
Everyone's design procedure may vary according to their own personal tastes or constraints, but in general the process should cover these stages with plenty of iteration in between. Often this cycle is repeated, with each iteration bringing the product closer to perfection. Testing in some form should overlap this entire process to ensure the product is on track. Collaboration and design sprints are highly recommended for yielding more iterations in less time.
Understanding the needs of the stakeholders is just as important as understanding the end-users. Identify a business need, user needs, and technical capabilities.
Identify the goals. Define the problem you are trying to solve. Through client interviews, user testing, research and creative discovery, solutions are generated and envisioning the desired state.
Create a roadmap to get there. Project structure and information hierarchy is outlined. User flows, wireframes, storyboards, interactions and light weight prototypes are created.
Begin designing concepts and building the visual mockups of what the product will look like. User research, testing, insights, analytics and data will inform the design decisions. Observe and utilize platform human interface guidelines, product design trends and patterns will help increase time to market.
Gather user feedback. Validate design decisions with data. Envisioning different outcomes, views and approaches help choose the best solution. The task is to ensure that everybody is supportive of the solution and that specific actions align with measureable business goals. Finalizing design details - branding, navigational needs and interactivity is the final step to confirming your project.
Implementing the design and executing the project plan. This phase the design is prototyped into a functioning application or website. Content integration, database programming, animations, formatting, client revisions, and optimizing graphics are part of this process.
Test the complete product, QA functionality before making it live. Additional marketing plans are executed. App submissions are entered, style guides are delivered and final approval is made. A roadmap is discussed for feature releases and updates.