Visions at Play was originally founded upon a deep intrigue for interactivity through motion graphics - the art of integrating movement and visuals. Visions pertains to foresight. We live inspired by scenarios beyond the now. Play is the way we release the imagination. I am passionate about building exceptional user experiences that are clean, informative and compelling.
Never stop learning. Never stop exploring. The media industry is ever-changing with new tools and platforms constantly being developed. Each project is a unique masterpiece of its own, infused with creativity, diversity, and inspiring flow of ideas and an eagerness to explore new technologies.
To create unique, compelling and powerful imagery that truly taps into the complete sensory experience for the client´s brand. The objective is to focus on the users´ experience while meeting business objectives. It´s all about successfully communicating your message, connecting with your audience and arriving at a creative solution that triggers a response. By bringing imagery and ideas to life, the result is a clear, concise communication that is pure pleasure to see and hear. Whether I'm helping to create an identity, increase sales or communicate information, my goal is to deliver something that looks stunning, works great, and produces results.
Identify the goals. Define the problem you are trying to solve. Through client interviews, user testing, research and creative discovery, solutions are generated and envisioning the desired state.
Create a roadmap to get there. Project structure and information hierarchy is outlined. Wireframes, Storyboards and user interaction are created.
Begin designing concepts and building the visual interface of what the product will look like. User research, testing, insights, analytics and data will inform the design decisions.
Gather user feedback. Validate design decisions with data. Envisioning different outcomes, views and approaches help choose the best solution. The task is to ensure that everybody is supportive of the solution and that specific actions align with measureable business goals. Finalizing design details - branding, navigational needs and interactivity is the final step to confirming your project.
Implementing the final design and executing the project plan. This phase the design is prototyped into a functioning application or website. Content integration, database programming, animations, formatting, client revisions, and optimizing graphics are part of this process.
Test the complete product, QA functionality before making it live. Additional marketing plans are executed. Search engine submissions are entered, style guides are delivered and final approval is made. A roadmap is discussed for an ongoing relationship and support, including updates and new projects.